Every designer has an origin story.
Mine started in a school notebook, long before I knew what a brand was.
It started in 10th grade, with my first freelance client.
Logos in notebook margins, posters for whoever asked. I didn’t know it yet, but that was the job.
Then I chose humanities and studied people before pixels.
Stories, history, society. Why people choose what they choose. Turns out that’s half of branding.
For college, I picked commerce.
A B.Com in International Business & Finance at Jamia Millia Islamia. Margins, markets, and why the numbers matter.
And while studying, I was designing full‑time.
Clapjoy Toys, ProX PC, Lilypad EV, SteamPRO. Packaging, ads, UI and launches, between classes and deadlines.
Then SteamPRO went on Shark Tank India.
The first design hire, then a three-person team in seven months, while monthly revenue grew 3.5×.
Your brand could be the next chapter.
The page is blank. Let’s write it together.
I design brands that look premium and actually sell.
I’m Bilal Ali, a Brand & Creative Designer in New Delhi. As Brand Associate at SteamPRO (featured on Shark Tank India S5), my identity, packaging and ad creatives helped grow monthly revenue from ₹30 Lakhs to ₹1.1 Crore+.
AFAAN · Identity
Easy To Rest · Packaging
Amkay · Branding
GODRIGS · UI
Sattvik · BrandingBrands & teams I’ve designed for
Good design is nice. Design that grows the business is better.
Here’s what my work has done for the brands I’ve worked with, in numbers.
One designer. Your whole brand. Built to perform.
Most brands juggle an agency, a freelancer and an editor. I bring it together in one consistent brand.
Strategy before style
I start with your audience, offer and numbers. Every logo, pack and ad has a job to do, and I design to hit it. A commerce degree keeps me focused on business outcomes.
Full-stack creative
Brand identity, packaging, Meta & Google ads, video, motion and website UI, all from one person. You get one brand voice instead of five different styles.
Fast and low-maintenance
Clear scope, organised production-ready files and deadlines I keep. Clients say a few references are enough for me to get it right.
The usual setup
- Pay ₹45K+ a month in agency retainers
- Brief several vendors and stitch styles together
- Creatives that look good but are never measured
- Slow back-and-forth and missed launch dates
Working with me
- Senior-level output without agency overheads
- One consistent brand across print, digital and video
- Designs judged on CPL, conversions and sales
- Direct communication and on-time delivery
Taking a Shark Tank India brand from ₹30L to ₹1.1Cr+ a month.
SteamPRO · Brand Associate · Feb 2025 – present
The first marketing & design hire, turned into a 3-person team in 7 months.
No in-house design or marketing. Social was outsourced for ₹45K a month, ads weren’t converting well, and the Shark Tank shoot was one month away.
Rebuilt Meta Ads creatives, took social in-house, designed product packaging, shaped the brand and shoot-day presentation for Shark Tank, and ran influencer campaigns, emailers and website UI.
Lower cost per lead, better-quality leads and stronger sales material as monthly revenue grew 3.5×.
Brands, packs and interfaces I’ve built.
Drag or use the arrows. Tap any project for the full story.
More from the studio
What clients & teams say.
4.8★ average from 25+ clients, across startups, agencies and consumer brands.
Working with Bilal has been one of Lilypad’s biggest strengths. He has been instrumental in shaping the brand into what it is today. His designs are always immaculate, and he has never missed a single deadline. Truly one of the most reliable and talented creatives we’ve worked with.
He did my agency portfolio, brand guidelines and business cards from scratch and everything came out great. I didn’t have to explain everything in detail. I just showed him some references and he understood exactly what I wanted.
Brilliant work and remarkable design sense! The book design not only looks stunning but also helped boost our sales significantly.
His creativity, professionalism and ability to translate my brand vision into reality were impressive. I also appreciate his patience and attention to detail throughout the project. I would highly recommend his work.
Bilal is a great team player and I appreciate his creative work for our clients. He is highly skilled and knows exactly what he’s doing. If you’re looking for someone talented and creative, I’d strongly recommend him.
Services built around what you need to grow.
Fixed scopes, clear pricing and production-ready files. Not sure what you need? Message me and I’ll suggest a plan.
Brand identity
For new brands and rebrands that need to look established from day one.
- Logo & identity system
- Colour, type & brand guidelines
- Stationery & launch assets
Packaging design
Shelf-ready packs for FMCG, F&B, D2C and retail that win attention and pass print.
- Pack structure & label design
- Print-ready dielines & specs
- Mockups for e-commerce
Performance creatives
Meta & Google ads designed to lower your cost per lead and lift conversions.
- Static, carousel & video ads
- Variations for A/B testing
- Landing-page visuals that match
Landing pages & UI
Modern, conversion-focused pages and interfaces in Figma, Framer or WordPress.
- Landing page & website design
- Product UI & mockups
- Ongoing website graphics
Video & motion
Reels, product launches and ads edited for attention and retention.
- Short-form reels & ads
- Long-form edits
- Motion graphics in After Effects
Social & influencer
Consistent social presence and creator campaigns that grow a real audience.
- Social kits for 6+ platforms
- Emailer design
- Influencer outreach to reporting
Discovery call
We go through your goals, audience and deadline, and I send a clear scope and quote.
Concepts
Initial directions grounded in your brand and your market, not just trends.
Refine
We sharpen the chosen route together until every detail works.
Launch-ready files
Organised files for print, ads, web or development, ready to use.
4+ years: from freelancer to building a brand team.
Startup pace, consumer brands and performance marketing are where I do my best work.
Brand Associate
SteamPRO · steam-tech consumer brand, Shark Tank India S5First marketing & design hire. Built the function into a 3-person team covering design and research, working closely with development and performance marketing.
- Ad creatives that cut Meta cost per lead ~35% and not-interested leads from ~40% to under 30%
- Took social in-house, replacing a ₹45K/month agency, and grew Instagram from ~2K to 10.5K+
- Shaped brand, creative and shoot-day presentation for Shark Tank India Season 5
- Packaging, launch videos, reels, website UI, emailers and influencer campaigns as revenue scaled 3.5×
Senior Visual Designer
Lilypad EV · electric two-wheeler marketplacePerformance ad creatives, landing pages, brochures and vehicle listings, helping shape the brand into what it is today.
Graphic / UI Designer
ProX PC · AI-driven custom PC startupLed marketing collateral (brochures, catalogues, social), supported UI across the company and its subsidiaries, and built performance ad creatives on tight deadlines.
Graphic Designer
Clapjoy Toys · educational products for kidsHired full-time after 6 months as a freelancer because of the quality of my work. Campaigns, book layouts and toy packaging designed to connect with parents and children.
Freelance Graphic & UI Designer
International & local clients100+ projects across logos, brand identity, book design, UI, packaging and social kits, managed end to end from brief to final files.
B.Com, International Business & Finance
Jamia Millia Islamia, New DelhiCompleted alongside full-time work, which is why I think about margins, funnels and ROI as well as aesthetics.
Self-taught designer, business-minded by training.
I started freelancing in 2021 and haven’t stopped since. Along the way I’ve designed for startups, agencies and consumer brands, from kids’ toys and real estate to pharma equipment and gaming PCs.
What ties it together is simple: I like work that does a job. A pack that earns its place on the shelf, an ad that lowers your cost per lead, an identity that makes a young brand look established. I move fast, keep files tidy, and I’m easy to work with.
Before you reach out
Brand identity starts at ₹11,999 and packaging at ₹4,999. Ads, UI, video and ongoing work are quoted on scope. Share your brief and I’ll send a clear, fixed quote.
It depends on scope. A focused job like a pack or an ad set is quicker than a full identity system. We agree the timeline upfront, and I stick to it.
Yes. Revision rounds are part of every scope, so we refine the work until it’s right without surprise costs.
Yes. I’ve delivered projects for international and local clients and work comfortably over email, WhatsApp and video calls.
Yes. I’m open to full-time brand, creative and visual design roles, as well as select freelance projects. Email me for my CV.
Just a short brief: what you sell, who it’s for, what you need and when. References you like help too. I’ll take it from there.
Ready to make your brand impossible to ignore?
Tell me what you’re working on. Whether it’s a project or a role, you’ll get a straight answer quickly.
Start a project
Identity, packaging, ads, UI or video. Share a short brief and get a clear quote.
Hire me full-time
Open to brand, creative and visual design roles. Request my CV or set up a call.